Glitra

Glitra began with one question: What if snus felt luxurious?

In a category dominated by cheap and disposable packaging, Studioek created Glitra — a reusable, magnetic, metal-based snus can that reimagines the product as a lifestyle object. Designed from the ground up, the project involved product design, branding, industrial development, and manufacturing coordination.

The result is a minimal, tactile, premium experience — from cold-to-the-touch materials and satisfying magnetic closure to a brand identity that feels as intentional as a timepiece. Every detail was designed for a market-ready launch in under five months.

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