Arctical

Arctic Algae became Arctical.

Brand strategy and visual redesign, built as a scalable system for packaging and digital touchpoints.

Arctical offers a range of high quality seaweed products, made in a sustainable and environmentally responsible way from clean Icelandic waters. The brand is rooted in the power of nature and a responsible approach to using the ocean’s resources.

The work focused on preserving the seaweed character and origin, while translating it into a clear, modern, scalable visual system. The result is a calm, trustworthy expression that supports the quality of the raw material and allows the product line to grow with consistency across every touchpoint.

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